It's All About Your Tribe

I hope you voted yesterday. I don't even care who you voted for...I just hope you went out and exercised your right to vote. I did, and like many of you, I stood in line for 90 minutes which made for some good reading time for me. If you haven't already heard about it, or bought it, Seth Godin has a new book out, Tribes. I was so engrossed in this while I stood in line that I nearly stepped on the very sweet elderly gentleman in front of me! While I'm not done reading it, I can already tell you it's a quick little book that absolutely needs to be on your "must read" list this year. 

I rarely read with a highlighter in hand but I went frantically digging through my purse for one when I came across this line in his book: Marketing used to be  about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread. 

For the purpose of this post, you can substitute the word "audience" for "tribe" (Seth, hope this is OK with you!). There are 2 things you need to do with every marketing plan in these difficult economic times: 

1. Calculate the potential ROI of any marketing efforts

2. Engage your audience.

I think 1 is fairly self-explanatory. If it's not, email me at maria@clarityinteractive.com and I'll break it down for you. 

But, how does a company engage its audience? Have a conversation with them. Don't tell them what you sell or why they should buy it. Give them a venue for telling you what they need, and then talk to them, like you would your friend or neighbor, about how your product fills their need. Once they see your product as filling their need, and your company as a listener engaged in a friendly conversation with them, you'll never have to sell to them again. 

Clear Vision, Clear Implementation, Clear Results

That's what Clarity Interactive is all about. Experts in all phases of interactive marketing strategy, implementation, and driving bottom line results, you know that your interactive marketing plans are in good hands at Clarity Interactive. 

On the Clarity Interactive blog, you can expect to find out what types of projects we're working on, what we think of industry happenings, and what events we're attending.